Get 2013 Volkswagen Beetle prices including invoice and MSRP. The 2013 Volkswagen Beetle base MSRP price is between $19,995 - $32,395, but the invoice pricing for the 2013 Beetle is between $19,195 - $31,099. Each dealer has their own regional rebate plans and mark-ups, but the dealer holdback for the 2013 Volkswagen Beetle is between $600 - $972. With a base target price of $19,363 - $31,721 means that you'll be looking at a total target price for the 2013 Beetle at around $21,375 - $33,733. To learn more about individual trim pricing, you can choose one of the 2013 Volkswagen Beetles below and see specific details.