Get 2012 Volkswagen Beetle prices including invoice and MSRP. The 2012 Volkswagen Beetle base MSRP price is between $18,995 - $30,095, but the invoice pricing for the 2012 Beetle is between $18,235 - $28,791. Each dealer has their own regional rebate plans and mark-ups, but the dealer holdback for the 2012 Volkswagen Beetle is between $570 - $903. With a base target price of $18,364 - $29,013 means that you'll be looking at a total target price for the 2012 Beetle at around $20,295 - $30,943. To learn more about individual trim pricing, you can choose one of the 2012 Volkswagen Beetles below and see specific details.