Get 2012 Toyota Sequoia prices including invoice and MSRP. The 2012 Toyota Sequoia base MSRP price is between $40,930 - $61,805, but the invoice pricing for the 2012 Sequoia is between $37,247 - $56,242. Each dealer has their own regional rebate plans and mark-ups, but the dealer holdback for the 2012 Toyota Sequoia is between $819 - $1,236. With a base target price of $37,800 - $57,131 means that you'll be looking at a total target price for the 2012 Sequoia at around $41,065 - $60,397. To learn more about individual trim pricing, you can choose one of the 2012 Toyota Sequoias below and see specific details.