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2012 Toyota Prius Prices

2012 Toyota Prius Photo
MSRP Range:
$24,000 - $29,805 | Dealer Pricing
Fuel Economy:
51 MPG city / 48 MPG highway
Bodystyle:
Hatchback
Engines:
1.8L L4
Drivetrains:
Front Wheel Drive

Toyota Prius Pricing

The prices for the 2012 Toyota Prius start from $23,015 for the standard Prius model to the Five model at $29,805. Adding things like the solar roof or the seven-piece aerodynamic body kit adds to the price as well.

There are a few different 2012 Toyota Prius trims available including: Prius, Prius Two, Prius Three, Prius Four, Prius Five, Prius Plug-In, and Prius V.

  • Base Prices
  • Base MSRP Price
    $24,000 - $29,805 | Get a Dealer Price Quote
  • Base Invoice Price
    $22,560 - $27,744
  • Dealer Costs
  • Dealer Holdback
    $480 - $596
  • Dealer Advertizing Fee
    $1-3% MSRP (Est)
  • Target Prices
  • Base Target Price
    $22,812 - $28,095
  • Destination Charge
    + $760
  • Average Sales Tax and Fees
    + $1,412 - $1,712
  • Gas Guzzler Tax
    None
  • Customer Rebate
    Varies
  • Total Target Price
    $24,984 - $30,268 | Internet Price