Get 2012 Toyota Prius V prices including invoice and MSRP. The 2012 Toyota Prius V base MSRP price is between $26,550 - $30,140, but the invoice pricing for the 2012 Prius V is between $24,716 - $28,058. Each dealer has their own regional rebate plans and mark-ups, but the dealer holdback for the 2012 Toyota Prius V is between $531 - $603. With a base target price of $25,154 - $28,585 means that you'll be looking at a total target price for the 2012 Prius V at around $27,460 - $30,891. To learn more about individual trim pricing, you can choose one of the 2012 Toyota Prius Vs below and see specific details.