Get 2012 Toyota Prius Plug-In prices including invoice and MSRP. The 2012 Toyota Prius Plug-In base MSRP price is between $32,000 - $39,525, but the invoice pricing for the 2012 Prius Plug-In is between $30,721 - $37,945. Each dealer has their own regional rebate plans and mark-ups, but the dealer holdback for the 2012 Toyota Prius Plug-In is between $640 - $791. With a base target price of $31,117 - $38,435 means that you'll be looking at a total target price for the 2012 Prius Plug-In at around $33,759 - $41,077. To learn more about individual trim pricing, you can choose one of the 2012 Toyota Prius Plug-Ins below and see specific details.