Get 2012 Toyota Prius C prices including invoice and MSRP. The 2012 Toyota Prius C base MSRP price is between $18,950 - $23,230, but the invoice pricing for the 2012 Prius C is between $18,003 - $21,625. Each dealer has their own regional rebate plans and mark-ups, but the dealer holdback for the 2012 Toyota Prius C is between $379 - $465. With a base target price of $18,431 - $22,221 means that you'll be looking at a total target price for the 2012 Prius C at around $20,355 - $24,145. To learn more about individual trim pricing, you can choose one of the 2012 Toyota Prius Cs below and see specific details.