Get 2012 Kia Optima prices including invoice and MSRP. The 2012 Kia Optima base MSRP price is between $19,500 - $26,500, but the invoice pricing for the 2012 Optima is between $19,095 - $24,760. Each dealer has their own regional rebate plans and mark-ups, but the dealer holdback for the 2012 Kia Optima is between $585 - $795. With a base target price of $19,298 - $25,390 means that you'll be looking at a total target price for the 2012 Optima at around $21,260 - $27,353. To learn more about individual trim pricing, you can choose one of the 2012 Kia Optimas below and see specific details.
Base Prices
Base MSRP Price
$19,500 - $26,500 |Get a Dealer Price Quote
Base Invoice Price
$19,095 - $24,760
Dealer Costs
Dealer Holdback
$585 - $795
Dealer Advertizing Fee
$1-3% MSRP (Est)
Target Prices
Base Target Price
$19,298 - $25,390
Destination Charge
+ $750
Average Sales Tax and Fees
+ $1,213 - $1,558
Gas Guzzler Tax
None
Customer Rebate
Varies
Total Target Price
$21,260 - $27,353 |Internet Price
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