Get 2012 Kia Optima Hybrid prices including invoice and MSRP. The 2012 Kia Optima Hybrid base MSRP price is between $25,700 - $25,700, but the invoice pricing for the 2012 Optima Hybrid is between $24,020 - $24,020. Each dealer has their own regional rebate plans and mark-ups, but the dealer holdback for the 2012 Kia Optima Hybrid is between $771 - $771. With a base target price of $24,689 - $24,689 means that you'll be looking at a total target price for the 2012 Optima Hybrid at around $26,958 - $26,958. To learn more about individual trim pricing, you can choose one of the 2012 Kia Optima Hybrids below and see specific details.