Get 2012 Jeep Wrangler prices including invoice and MSRP. The 2012 Jeep Wrangler base MSRP price is between $22,045 - $29,995, but the invoice pricing for the 2012 Wrangler is between $21,461 - $28,256. Each dealer has their own regional rebate plans and mark-ups, but the dealer holdback for the 2012 Jeep Wrangler is between $661 - $900. With a base target price of $21,490 - $28,339 means that you'll be looking at a total target price for the 2012 Wrangler at around $23,764 - $30,613. To learn more about individual trim pricing, you can choose one of the 2012 Jeep Wranglers below and see specific details.