Get 2013 Jeep Wrangler Unlimited prices including invoice and MSRP. The 2013 Jeep Wrangler Unlimited base MSRP price is between $25,795 - $39,595, but the invoice pricing for the 2013 Wrangler Unlimited is between $25,070 - $37,004. Each dealer has their own regional rebate plans and mark-ups, but the dealer holdback for the 2013 Jeep Wrangler Unlimited is between $774 - $1,188. With a base target price of $25,382 - $38,866 means that you'll be looking at a total target price for the 2013 Wrangler Unlimited at around $27,943 - $41,427. To learn more about individual trim pricing, you can choose one of the 2013 Jeep Wrangler Unlimiteds below and see specific details.