Get 2012 Jeep Wrangler Unlimited prices including invoice and MSRP. The 2012 Jeep Wrangler Unlimited base MSRP price is between $25,545 - $33,770, but the invoice pricing for the 2012 Wrangler Unlimited is between $24,806 - $31,781. Each dealer has their own regional rebate plans and mark-ups, but the dealer holdback for the 2012 Jeep Wrangler Unlimited is between $766 - $1,013. With a base target price of $24,880 - $31,979 means that you'll be looking at a total target price for the 2012 Wrangler Unlimited at around $27,346 - $34,445. To learn more about individual trim pricing, you can choose one of the 2012 Jeep Wrangler Unlimiteds below and see specific details.