Get 2012 Dodge Challenger prices including invoice and MSRP. The 2012 Dodge Challenger base MSRP price is between $25,195 - $44,125, but the invoice pricing for the 2012 Challenger is between $24,359 - $42,675. Each dealer has their own regional rebate plans and mark-ups, but the dealer holdback for the 2012 Dodge Challenger is between $756 - $1,324. With a base target price of $24,509 - $42,893 means that you'll be looking at a total target price for the 2012 Challenger at around $28,058 - $46,441. To learn more about individual trim pricing, you can choose one of the 2012 Dodge Challengers below and see specific details.