Get 2012 Chevrolet Impala prices including invoice and MSRP. The 2012 Chevrolet Impala base MSRP price is between $25,760 - $30,300, but the invoice pricing for the 2012 Impala is between $24,730 - $29,089. Each dealer has their own regional rebate plans and mark-ups, but the dealer holdback for the 2012 Chevrolet Impala is between $773 - $909. With a base target price of $24,688 - $29,040 means that you'll be looking at a total target price for the 2012 Impala at around $27,037 - $34,889. To learn more about individual trim pricing, you can choose one of the 2012 Chevrolet Impalas below and see specific details.